Challenge.
How do you bring an ESG story to life? Really to life. In a way that truly forges real, genuine connections that can drive a business forward.
Vodafone had been working with a lean IR website, just the cold hard facts and financial news. They were struggling to shake the perception that they were just a UK-focused mobile operator and deeply engage their increasingly broad investor audience.
Approach.
We set to work creating a new award-winning IR website for Vodafone, one that focused on telling their ESG and sustainability story in a truly engaging way and making the investment case to millions more people.
Details.
We launched a powerful digital communications strategy and created dynamic imagery, video, and interactive content to showcase Vodafone’s strategy and innovations in a way that connects with people and keeps them on site.
Now, the new Vodafone IR website is a beacon for the company, representing their global status as a convergent leader in Europe, a data and payments leader in Africa and a world-wide leader in IoT.
- Creating a website that is a testament to Vodafone’s high standards.
- Bringing the Vodafone story to life with animations and infographics that visualise key information.
- Making reports and presentations multi-format and available online, allowing Vodafone to engage audiences wherever they are.
Results.
Vodafone is enjoying phenomenal success from the project with large user engagement improvements. The new website was also awarded "Most Effective Use of Digital Communications" at the IR Society Best Practice Awards and Best IR Website (Large Cap) at the IR Impact Awards 2025.
130 %
Increase in site traffic
284 %
Increase in time spent on the investors page
85 %
Decrease in bounce rate