Challenge.
Senior Lifestyle’s Community and Level of Care (LoC) pages were under-optimized, lacking the brand alignment and engagement opportunities needed to drive action. With fewer conversion points and limited visual cohesion, users dropped off before reaching critical conversion points. We saw an opportunity to reimagine the user experience and turn curiosity into commitment.
Approach.
Our plan was twofold: Build smarter pathways and make every visit count.
IDX set out to redesign the community, LoC and neighborhood pages with a focus on performance. Every visual update, layout shift and link was built to move users through the marketing funnel while strengthening alignment with Senior Lifestyle’s brand tone and style.
Details.
The UX overhaul focused on clarity, connection and conversion. We brought community pages to life with rich media, created more engaging neighborhood experiences, and made LoC content easier to find and explore while reinforcing the brand identity.
- Integrated video capabilities on community pages to quickly capture attention
- Developed consistent, brand-aligned layouts and updated visuals across key content
- Enhanced neighborhood pages with interactive maps and area highlights, showcasing local appeal
- Built internal links from blog content to LoC pages to improve discoverability and the user journey
Results.
Senior Lifestyle’s site now performs smarter and converts better. The impact is evident across the funnel.
42 %
Increase in website sessions
89 %
increase in new inquiries
62 %
Increase in move-ins