The Great Enrollment Reset: Increasing Enrollments in the AI Era

AI is no longer a future consideration for higher education marketers. It is actively reshaping how prospective students discover programs, research options, compare institutions, and ultimately decide where to enroll.

In this panel discussion, experts from IDX and our special guest speaker from Thunderbird School of Global Management at Arizona State University break down how AI is disrupting every stage of the enrollment journey, and what enrollment teams must do differently to stay competitive.

You’ll learn how Gen Z is using AI tools like ChatGPT, TikTok, and Instagram to guide college decisions, why traditional SEO alone is no longer enough, and how institutions can earn visibility and trust in the spaces they don’t control.

Featured insights from the webinar:

• “The shift is from controlling the message to earning influence in spaces you don’t own.”

• “If AI tools can’t find, understand, and cite your content, you’ve already lost the discovery battle.”

• “Students are literally pasting program details into ChatGPT for side-by-side comparisons.”

• “AI isn’t replacing the human moments that matter — it’s amplifying them.”

This session is essential viewing for higher education, trade school, and university marketers who want to understand how AI-driven discovery, zero-click search, Answer Engine Optimization, and first-party data strategies are redefining enrollment marketing right now.

Joining us for this webinar are:

• Steve Kalupski, EVP Client Solutions 

• Dustin Diehl, VP Strategy 

• Dana Crow, EVP Client Experience 

• Seth Nickerson, VP SEO and AEO 

• Nicole Anderson, Executive Director, Branding and Communications, Thunderbird School of Global Management

Watch the webinar on demand to learn how to adapt, before AI decides for your prospective students.